Last week, I finished a series of themes of the week based on a book I had been reading at the time by John Maxwell and Rob Hoskins called, Change Your World

Those of you who have followed me for all of the weeks of the series know that the whole idea came to me as I was reading the book and noticing all kinds of signs telling me it was time for me to get off my butt and start working on a project/mission that I had been kicking around in my head for about a year.

While I was in the middle of that series, I read another book called Thought-Leader Launch, by Aurora Winter, that also pointed me in the direction of this new mission. She told us to figure out our MTP (Massively Transformative Purpose) and start getting to work on making it happen.

Once again, I was receiving another sign to get moving.

So last week I told you what my Massively Transformative Purpose is:

To help ALL kids have a positive, joyful, & impactful educational/athletic/activities experience. I will do this by working directly with kids. I will also do this by training and working with the adults involved in the kids’ experiences to be positive, encouraging, supportive, & empathetic Leaders of Significance in their kids’ lives. I am a conduit between those with the means to help financially support the training of those adults to the adults who will have great impact on the kids and then to the kids themselves who are seeking to receive that positive impact.

SlamDunk Significance

My MTP led to me starting this new venture based on the mission that I have been on for 40 years. But that mission has changed its course a bit over the last six months, as I have started to put together the program that I have thought about for the past year.

It is called SlamDunk Significance. As you know, my company is called SlamDunk Success. About fifteen years ago, I adopted John Wooden’s definition of success as my own, too. (Why try to reinvent the wheel, right?!)

Success is a peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.

I love that we determine whether or not we were successful at something based on how hard we worked to achieve it. Just because some external scoreboard says we didn’t win does not mean we were not successful. As long as we do our best to become the best we are capable of becoming, we are successful.

However, as I read Change Your World, John Maxwell had a line that hit me really hard:

“Once you have experienced significance, success will never satisfy you again.”


I also heard Maxwell and Casey Crawford speaking about the concepts of success and significance on a video on Crawford’s Movement Foundation website. I knew that significance had to be part of my new venture.

Casey Crawford says:

“Success finishes with you. Significance starts with others.”

That hit me hard.

Understand that they are no saying that seeking success is bad. We all want to be successful in whatever way we deem success to be. It is good to work hard to become successful.

But when we work to become a person of significance in others’ lives and help other people create significance for themselves and others, that is when we start to change the world.

And so, SlamDunk Significance was born.

Bridging the Gap

So what exactly is SlamDunk Significance?

Let me use the words directly from the SlamDunk Significance page on my SlamDunk Success website to explain it to you:

SlamDunk Significance is our new program that has been created to help school and youth athletics provide young people opportunities to play the sports they love in organized, fun, competitive environments. Athletes and coaches understand the impact that their sports experience has had on their lives. They often credit sports with teaching them life lessons that helped them become successful.

All too often, though, we hear horror stories of the negative side of youth and school sports. When sports are not managed to create positive experiences for kids, those experiences can turn ugly, leading many kids to stop playing the games they have loved for so long.

We cannot leave the joy and positive impact that our kids receive from sports to chance. We must be intentional about providing ALL athletes the opportunity to have joyful, positive, impactful experiences from their sports.

One of the best ways to do that is to bring in professional speakers and trainers to teach coaches, administrators, parents, and the athletes themselves how to create that type of sports experience of significance for kids.

Unfortunately, too many schools, teams, and leagues can’t afford to provide these types of trainings. Therefore, nothing changes, and the outcome and impact of playing sports in those cultures and with those teams is left to chance.

Meanwhile, professional athletes and coaches who have made it to the top levels of their sports sign lucrative contracts to play and coach their sports. Some of them also get paid as spokespersons to advertise products, many of which have nothing to do with their sports.

If we can bridge the gap between the schools/leagues that lack funding and the cost to bring in speakers and trainers to help create great cultures and experiences, the ultimate winners will be the kids.

But how do we bridge that gap?

Professional athletes and coaches with the financial resources to donate to a mission like this and a desire to give back to the sports that helped them get to the top of their sports can be that bridge to bring speakers and trainers to those schools, leagues, and communities that so desperately need them.

SlamDunk Significance was created to offer professional athletes & coaches—or anyone else who has felt the positive impact playing sports has had on their lives and who want to make a difference—a place to donate money to pay speakers & trainers to provide professional development opportunities at schools and leagues that will help kids have a more positive & more impactful sport experience of significance for the rest of their lives.

We have started a GoFundMe Campaign to create cash flow and start connecting schools with trainers/speakers whose trainings lead to positive results for kids & coaches. Please considering helping us by clicking on the button below and making a donation.

We thank you for helping us help kids have the best athletic experience possible!

Moonshot Goal

Aurora Winter also talked about writing down your Moonshot Goal to “Step into a bigger vision for the global difference you can make…. Think big, then 10X it. You are capable of much more than you think. … If you can help others persevere in the face of obstacles, your message is worth sharing. … If your expertise and experience can help others be healthier, happier, wealthier, your message is valuable.”

I told you I would tell you my Moonshot Goal this week when I told you about this new project/mission. So here is my Moonshot Goal:

To raise $10,000,000 in order to provide hundreds of thousands of kids the opportunity to have the best possible educational, athletic, & activities experiences.

That’s right—$10,000,000!

My original huge goal was to raise $1,000,000. That seemed like a Moonshot Goal.

I realized, though, that depending on how much the various trainers charge for their trainings, we might be able to help about 300 schools, teams, or leagues with $1,000,000.

But when I read that I should “10X” my goal, I changed my ultimate goal to $10,000,000. With that amount, we can help about 3,000 schools, teams, or leagues.

3,000 schools, teams, or leagues translates to hundreds of thousands of kids having opportunities for positive athletic experiences.

Now THAT would truly Change Our World!

SlamDunk Significance is in its infancy right now. The webpage and the GoFundMe page are in their most basic, rudimentary forms. I have no employees, no team, and no resources yet; it’s just me.

What I do have, though, is an idea, a vision, a mission, and a desire to make it work and make kids’ athletic experiences positive parts of their lives that they remember fondly.

I would love for you to join me on this mission. Here are a few ways you can do that:

1.  If you’re a coach, athletic director, or league director, and you would like to have us pay for a speaker to come to your school, fill out the application under the “Schools/Leagues & ADs/Coaches” section on the SlamDunk Significance page.

2.  If you’re a speaker/trainer and you would like to be connected with teams, schools, or leagues looking for professional development for their coaches, kids, administrators, and/or parents, fill out the application under the “Trainers/Speakers” section of the SlamDunk Significance page.

3.  If you’re an athlete, coach, or someone who would like to donate to help teams, schools, and leagues create positive athletic programs for kids by bringing in quality speakers and trainers, click on any button on the SlamDunk Significance page to be taken to our GoFundMe page.

4.  If you would like to volunteer to help out in any way, email me at

5.  SPREAD THE WORD!! Tell anyone and everyone you know about what we are trying to do to help kids have great athletic experiences. And if you know anyone with the financial means to make a donation to our mission, please let them know about it.

Thank you in advance to all of you who decide to help us out in some way. We truly cannot make this mission a reality without your support.

I look forward to starting this journey with you!